Reimagine Recycling Year 3: Supporting solutions to waste pollution is a month-long incubation program of Coca-Cola Philippines and Save Philippine Seas to support 10 emerging initiatives that address issues on waste segregation, recycling/upcycling, improving the welfare of the informal waste sector, and mainstreaming gender in waste management.
Meet 6 out of 10 initiatives that underwent the program will receive project funding to support further activities below!
Sari-cycling focuses on institutionalizing waste collection in low-income communities along the Pasig River, which was named as one of the world’s most polluted waterways in June 2021.
Republik Junk, with their tagline “the modern mangangalakal,” combines the model of incentivized recycling with outright cash payout and a broad network of recyclable waste-recovery drop off units in the 10 most populous barangays in Cagayan de Oro City, called their Communal Trash to Cash Bins
Dewaste Solutions’ employs a unique model that builds on the private franchising and construction of Materials Recovery Facilities (MRF) with the intent to improve MRF functionality, primarily in subdivisions and private communities in Bacoor City, Cavite.
Isla Refills is a direct-selling model of refillable homecare and other sari-sari store goods, primarily targeting small-medium sari-sari stores, groceries, eateries and the like in Bantayan Island, Cebu where homecare goods are not easily accessible.
UGYON: Basura Mo, Manggad Ko is a school-based initiative in Kabankalan City, Negros Occidental that aims to increase plastic recycling and upcycling rates through household and architectural products crafted by women in underserved communities.
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Reimagine Recycling is part of Coca-Cola's continuous efforts to achieve a world without waste through partnerships with organizations. In 2018, The Coca-Cola Company pledged to collect and recycle an equivalent of every bottle and can they sell by 2030; make its packaging recyclable globally by 2025, and use at least 50% recycled materials in its bottles by 2030. The company is also set to open a state-of-the-art recycling facility in Cavite by 2022 in making its vision a reality.